Part 3 — Setting the foundation

In the first part of the series, I introduced what Design Systems are and what they consist of. While on the second part I discussed how to approach it. Within this last post, I will go over the foundations. These allow your design system to be solid and successful.

The foundation

What makes your design system strong, in my perspective, consist of the following:

Design principles What makes your product unique? What is its voice, its personality? Can you identify the essence? What is the product all about? This is the purpose of your product. You will need these as a guide…


An image of various elements that compose a design system.

Part 2 — Let’s get into the planning

If you have read my previous article you have probably realized you need a design system and find yourself wondering where to start. A Design System is a complex project that needs a team to succeed. It requires planning, structure, and direction.

Have you questioned yourself what the goal of the system you wish to build is? Whether it will serve a project in-house or meant for several agencies or subsidiaries? Do you know if it is for a specific project, such as e-commerce or an app, or various digital products? Is it for one brand or multi-brand? …


Part one — A useful guide on best practices & insights from first-hand experiences.

Photo by Sigmund on Unsplash

My name is Flo, I am based in Berlin and I am a UI Designer working for diconium on Volkswagen projects. I studied Design and Advertising at OCAD University in Toronto, Canada. Since graduating, my focus has been on Interface Design.

I come from a time (not to make me sound old) when Design Systems didn’t exist as we know them today. During University and my first years in the industry, Photoshop was the main tool in the market. To create an interface then, we would have an excessive amount of layers within several files. We needed to have a…

Florencia Rodriguez

Hey there! This is Flo. I am a UI/UX Designer, specializing in Design Systems, Interface Design, and Art Direction. I am based in Berlin, Germany.

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